The Role of Digital-Based Entrepreneurship Education in the Success of Community Empowerment Programs for Subsistence UMKM Groups within the Creative Indonesian Women's Community in Samarinda City
Peran Pendidikan Kewirausahaan Berbasis Digital Dalam Keberhasilan Program Pemberdayaan Masyarakat Kelompok UMKM Subsisten Pada Komunitas Perempuan Kreatif Indonesia di Kota Samarinda
DOI:
https://doi.org/10.24903/bej.v8i1.2296Keywords:
Community Empowerment, Entrepreneurship Education, Digital Literacy, Samarinda UMKM SubsistenceAbstract
Amidst the rapid growth of digital literacy, subsistence UMKM are a low-income group, particularly female heads of households who are the backbone of their families, facing the dual challenges of limited access to resources and digital literacy gaps. The government plays an active role in community empowerment programs through training in general business development. Therefore, community empowerment through digital-based entrepreneurship education addresses these challenges by opening mindsets, connecting ideas, skills, and market access through digital technology, and promoting cross-sector collaboration in a mutually reinforcing ecosystem. This study aims to determine the role of digital-based entrepreneurship education in the success of such community empowerment programs. This research collaborates with the Women's Empowerment Agency (DP2PA) in collaboration with the Indonesian Creative Women's Community and academics from the UMKM Entrepreneurship Institute of Widya Gama Mahakam University in Samarinda in an empowerment program through non-formal entrepreneurship education at women's business schools. This research is a qualitative descriptive study, with data obtained through interviews and observations, using instruments in the form of interview guides and observation guides. There were 15 participants consisting of organizers, mentors, facilitators, and business school participants. The data analysis process was applied inductively by referring to Miles and Huberman's interactive model, which includes five stages, namely data collection, data presentation, data reduction, conclusion drawing, and verification. The results of the study show that the success of the empowerment program requires the role of entrepreneurship education in encouraging an entrepreneurial attitude, the ability to identify and create business opportunities, and the ability to integrate digital technical skills and strengthen the entrepreneurial mindset. In practical terms, this study concludes that amid digital disruption, digital-based entrepreneurship education, mentoring, and community become the main catalysts for the transition of subsistence UMKM to sustainable businessesReferences
Aji, S. P., Mulyadi, H., & Widjajanta, B. 2018. Keterampilan Wirausaha Untuk Keberhasilan Usaha. Journal Of Business Management Education, Volume 3, Number 3. https://doi.org/10.17509/jbme.v3i3.14315
Akhmad, K. A. (2021). Peran Pendidikan Kewirausahaan untuk Mengatasi Kemiskinan. Intelektiva: Jurnal Ekonomi, Sosial & Humaniora, 2(06). https://www.jurnalintelektiva.sthf.ac.id/index.php/jurnal/article/view/419
Alhempi, R. R., Anggraini, N., & Ulfah, M. (2019). Pemberdayaan Kewirausahaan Bagi Ibu Rumah Tangga. Prosiding Seminar Nasional Hasil Pengabdian Kepada Masyarakat. https://journal.unilak.ac.id/index.php/SNPKM/article/view/3074
Austin, T. (2020). Implementasi Program Simpan Pinjam Kelompok Perempuan di Kecamatan Muara Lakitan Kabupaten Musi Rawas. Journal of Social Sciences and Politics, 06(02). https://doi.org/10.37858/publisitas.v6i2.33
Azis, F. 2022. Pendidikan Kewirausahaan (T. Media, Ed.). Tahta Media Group. Sukoharjo.
Betáková, J., Okręglicka, M., Chodasova, Z., Maťovčíková, D., & Gabrhelová, G. (2022). Selected Aspects of Enhancing the Competitiveness of Small and Medium-sized Construction Enterprises-Strategic Management View. TEM Journal, 11(3), 1020– 1027. https://doi.org/10.18421/TEM113-05
Deyanti, Salam, A., & Aziz, A. (2020). Pengaruh Pemberian Modal Produktif dan Sikap Kewirausahaan Terhadap Pemberdayaan Ekonomi Keluarga Dampaknya Pada Kesejahteraan Masyarakat Gabuswetan Indramayu. Inklusif: Jurnal Pengkajian Penelitian Ekonomi Dan Hukum Islam, 05(01). https://doi.org/10.24235/inklusif.v5i2.5553
Hamid, A. R., Septiandini, D., Siswanto, A., & Suyuti. (2021). Pengembangan Literasi Kewirausahaan Digital Pada Komunitas Dasawisma, Kampung Baru Nelayan, Cilincing, Jakarta Utara. SATWIKA: Jurnal Pengabdian kepada Masyarakat, 1(2). https://doi.org/10.21009/satwika.010201
Hagebakken, G., Reimers, C., & Solstad, E. (2021). Entrepreneurship education as a strategy to build regional sustainability. Sustainability (Switzerland), 13(5). https://doi.org/10.3390/su13052529
Iskandar, K. A., & Safrianto, A. S. 2020. Pengaruh Keterampilan Wirausaha Dan Pengalaman Usaha Terhadap Keberhasilan Kewirausahaan. Jurnal Ekonomi Dan Industri, Vol 21 No 1. https://doi.org/10.35137/jei.v21i1.602
J Suryono., M. Wijaya., H Irianto & M Harisudin. 2023. Model of Community Empowerment through Education Non-Formal Entrepreneurship to Improve Independence of Micro, Small and Medium Enterprises. International Journal of Learning, Teaching and Educational Research Vol. 22, No. 3. https://doi.org/10.26803/ijlter.22.3.25
Khan, R. U., Salamzadeh, Y., Shah, S. Z. A., & Hussain, M. (2021). Factors affecting women entrepreneurs’ success: a study of small- and medium-sized enterprises in emerging market of Pakistan. Journal of Innovation and Entrepreneurship, 10(1). https://doi.org/10.1186/s13731-021-00145-9
Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2019). Digital entrepreneurship: A research agenda on new business models for the twenty first century. International Journal of Entrepreneurial Behaviour and Research, 25(2) https://doi.org/10.1108/IJEBR-06-2018-0425
Mansour, H. (2021). How successful countries are in promoting digital transactions during COVID-19. Journal of Economic Studies. https://doi.org/10.1108/JES-10- 2020-0489
PP Siregar., R Julmasita., S. Ananda., Nurbaiti. (2023). Pentingnya Pendidikan Kewirausahaan di Perguruan Tinggi. Asatiza: Jurnal Pendidikan Vol. 4 No. 1. https://doi.org/10.46963/ asatiza.v4i1.805
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Rio Gunawan Salim, Iip Saripah, Mustofa Kamil, Dadang, Windie
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
